Awareness
Named in show caller and press kit · documentary credit · runway moment on film · partner B-roll for your channels
Who you reach
Brands sponsor NYFW to hit a specific, high-spend audience. This is who is in the room and who sees the content after.
In the room
- 300–500
- invited guests total — list-controlled, no open door
- Profile
- creative directors, investors, luxury buyers, tech partnership leads, trade press
- Spend
- premium fashion, art, and technology; global, NY-weighted
- Behavior
- attends for deals, talent, and first-look content — not step-and-repeat photos
Digital reach
- Runway clip + documentary cutdowns for partner channels
- Press one-sheet, B-roll pack, and social assets per sponsor tier
- Founding-year target: 2M+ earned impressions across partner + press distribution
Your ideal customer is already at fashion week. NEXUS puts your brand in front of them — in the room and in the footage they share.
The event
What you are sponsoring — format, scale, and calendar.
- Format — live runway show + portrait booth activation + private after-program during NYFW week
- Calendar — NYFW · 3 or 9 September 2026 [in flux] · date confirmed with Nebula
- Venue — Nebula NYC · 135 W 41st St · Times Square · 11,000 sq ft · built-in LED screens
- Production — Presage NYC · 3 NYFW shows produced · 2 prior editions at Nebula
300–500
Invited guests
11K
Sq ft · Nebula
40s
Hero show clip
What sponsors get
Three reasons brands fund NYFW — mapped to what NEXUS actually delivers.
Exclusivity
Category-exclusive slots — one presenting fashion partner, two Premier screen partners, three activation booths
Access
Guest-list allocation in the NEXUS room · front-row equivalent · designer-seat block · VIP after-program
Presage NYC produces the show — one production lead, show caller, capture, and delivery.
Activation concepts
Three ready-to-execute integrations. Packages mix and match — not fixed gold/silver/bronze.
- 01 · Screens — your brand on Nebula's LED walls: branded visual environment per designer segment
- 02 · Portrait booth — every guest gets a fashion portrait on their phone, watermarked with sponsor branding (Activation from $3,222)
- 03 · Runway — live 40-second show moment with your brand in show caller and on film
- 04 · Digital — sponsor-cut documentary clip, social assets, and press kit credit
Portrait booth: one company owns the activation — every guest image carries your watermark.
Proof & outcomes
Founding year 2026 — first NYFW activation. Projections below are targets, not prior-season claims.
- Attendance — 300–500 invited guests · invite-only list
- Press — trade fashion press, culture media, and partner co-branded releases
- Content delivered — 40s hero clip · 8–12 min documentary · sponsor B-roll pack
- Estimated reach — 2M+ earned impressions founding season
- Production — Presage show caller, multi-cam capture, LED screen content, post-grade
Packages
Cash tiers for brands · founding integration slots for fashion and tech · mix and match to your KPI.
Title
×1 slot
$32,222
Own the night
Event naming · max LED screen time · portrait booth naming · premium VIP table · full press integration
Premier
×2 slots
$22,222
Major presence
Runway screen segment · VIP table · press kit logo · guest-list block · social integration
Partner
×3 slots
$12,222
Room access
Logo in press kit · guest tickets · room branding touchpoint · recap film credit
Activation
×3 slots
$3,222
Own the booth
Portrait booth · logo on every guest image · direct guest engagement · highest social distribution per dollar
Founding integration slot (limited · separate from cash tiers):
Presenting partner
Fashion · one hero look · ×1
Own the hero look
Runway hero garment · designer residency seats · room reveal moment · press first-look · documentary credit
Technology brands: see the dedicated Technology Partnership deck.
Availability
One title slot. Three activation slots. First come.
Title
1
$32,222 · naming + max presence
Open
Premier
2
$22,222 · major screen + VIP
Open
Partner
3
$12,222 · room access
Open
Activation
3
$3,222 · portrait booth
Open
Presenting
1
Fashion · hero look
Open
Contact
CONTACT US
Let's map your sponsorship package.
Available for founding-year partnerships · NYFW September 2026
